Terrains of Meaning at the End of Love

Dr. Mario Martinez
2 min readFeb 20, 2022
Venus Revisited by Mario Enrique

The Origin of Behavior

I propose in my theory of biocognitive science that conventional behavior modification models are based on rat psychology. Reward or punishment are the tools applying motivational and reward strategies to increase behavior and deterrence to decrease behavior without much concern for the contextual meaning sustaining the targeted action.

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Dr. Mario Martinez

Clinical neuropsychologist, author of The MindBody Code, The MindBody Self, and founder of biocognitive science. Visit his website at www.biocognitive.com